Sep 23 2010

Ambivalently Scribd

Ted Striphas

Back in March I announced on my other blog that The Late Age of Print was available on the document sharing site, Scribd. I was excited to see it there for many reasons, chief among them the Creative Commons license I’d negotiated with my publisher, Columbia University Press, which provides for the free circulation and transformation of the electronic edition of Late Age. The book’s presence on Scribd was, for me, evidence of the CC license really working. I was also excited by Scribd’s mobile features, which meant, at least in theory, that the e-book version of Late Age might enjoy some uptake on one or more of the popular e-reading systems I often write about here.

Lately, though, I’m beginning to feel less comfortable with the book’s presence there. Scribd has grown and transformed considerably since March, adding all sorts of features to make the site more sticky — things like commenting, social networking, an improved interface, and more. These I like, but there’s one new feature I’m not feeling: ads by Google. Here’s a screenshot from today, showing what The Late Age of Print looks like on Scribd.

Late Age on Scribd

Note the ad in the bottom-right portion of the screen for a book called, Aim High! 101 Tips for Teens, available on Amazon.com. (Clearly, somebody at Google/Scribd needs to work on their cross-promotions.) You can subscribe to an ad-free version of Scribd for $2.99/month or $29.99/year.

Now, I’m not one of those people who believes that all advertising is evil. Some advertising I find quite helpful. Moreover, on feature-rich sites like Scribd (and in newspapers and magazines, on TV, etc.), it’s what subsidizes the cost of my own and others’ “free” experience.

Here’s the problem, though. The Creative Commons license under which the e-edition of Late Age was issued says this:

This PDF is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License, available at http://creativecommons.org/licenses/by-nc-sa/3.0/ or by mail from Creative Commons, 171 Second St., Suite 300, San Francisco, CA 94105 U.S.A.

“Noncommercial” as defined in this license specifically excludes any sale of this work or any portion thereof for money, even if the sale does not result in a profit by the seller or if the sale is by a 501(c)(3) nonprofit or NGO.

I’m pretty sure the presence of advertising on Scribd violates the terms of the license, albeit in an indirect way. It’s not like Late Age is being sold there for money. However, it does provide a context or occasion for the selling of audience attention to advertisers, as well as the selling of an ad-free experience to potential readers. Either way, it would seem as though the book has become a prompt for commercial transactions.

As of today, the site has recorded close to 2,000 “reads” of Late Age (whatever that means), which would indicate that Scribd has managed to reach a small yet significant group of people by piggybacking on my book.

Honestly, I’m not sure what to do about this.

In software terms I’ve always considered the e-edition of Late Age to be more like shareware than freeware. That is, my publisher and I are comfortable with some folks free-riding provided that others — hopefully many others — go on to purchase the printed edition of the book. The e-edition is not, in other words, a total freebie. Columbia has invested significant time, money, and energy in producing the book, and if nothing else the Press deserves to recoup its investment. Me? I’m more interested in seeing the arguments and ideas spread, but not at the cost of Columbia losing money on the project.

In any case, the situation with advertising on Scribd raises all sorts of vexing questions about what counts as a “commercial” or “non-commercial” use of a book in the late age of print. This became clear to me after finishing Chris Kelty’s Two Bits: The Cultural Politics of Free Software (Duke U.P., 2008). Kelty discusses how changes in technology, law, and structures of power and authority have created a host of issues for people in and beyond the world of software to work through: can free software still be free if it’s built on top of commercial applications, even in part? can collectively-produced software be copyrighted, and if so, by whom? should a single person profit from the sale of software that others have helped to create? and so on.

Analogously, can the use of an e-book to lure eyeballs, and thus ad dollars, be considered “non-commercial?” What about using the volume to market an ad-free experience? More broadly, how do you define the scope of “non-commercial” once book content begins to migrate across diverse digital platforms? I don’t have good answers to any of these questions, although to the first two I intuitively want to say, “no.” Then again, I’m pretty sure we’re dealing with an issue that’s never presented itself in quite this way before, at least in the book world. Consequently, I’ll refrain from making any snap-judgments.

As I’ve said here before, though, I recently ported The Differences and Repetitions Wiki from Wikidot to its own independent site after Wikidot became inundated with advertising. In general I’m not a fan of my work being used to sell lots of other, unrelated stuff, especially when there are more traditionally non-commercial options available for getting the work out.


Aug 25 2010

Feedback, Please!

Ted Striphas

Earlier this summer Desiree Rowe and Ben Myers, whose podcast The Critical Lede I cannot say enough good things about, invited me to contribute to a journal forum they’re editing on “The Performative Possibilities of New Media.” Given my interest in the politics of scholarly communication, I immediately jumped at the chance to participate.

Composing the essay took a little longer than I’d expected, but I think I’ve got a respectable version of the piece now in hand. It’s called “Performing Scholarly Communication,” and it reflects on the origins and possible futures of academic periodical publishing.

This is where you come in. I’ve posted the draft essay to one of my project sites, The Differences & Repetitions Wiki (a.k.a., D&RW), in the hopes those of you reading this might be kind enough to offer some feedback. You’ll find “Performing Scholarly Communication” on the site, along with other essays I’ve worked on over the years.  Don’t hesitate to comment anonymously — I’m completely cool with that — and definitely take some time to poke around a bit.  Oh, and by the way, the piece is pretty short, so it won’t take you very long to read.

I mentioned back in July that I’d be rebooting D&RW, mainly as a result of the influx of advertising appearing on the original host site, Wikidot.  Well, this is it.  “Performing Scholarly Communication” marks the (dant-dant-daah!) GRAND OPENING of the new D&RW, which links directly off of this blog.  Enjoy.

Thanks in advance, wise crowd, for reading and commenting on the draft of my piece. I hope you find something in there that intrigues you.


Jul 8 2010

Welcome to the New D&R…

Ted Striphas

…and thanks for following me from what’s now the D&R legacy site.  I’m basically up and running around here, although I expect to add “about the author” and contact pages within the next couple of days.  Within a few weeks I’m hoping to launch a new Differences & Repetitions Wiki, moreover, which will link directly off of this site as a sub-directory.  I’ll let you know when it’s live.

In the meantime, I appreciate your sticking with me though the move.  Let me know what you think about the new D&R and what content/features you might be interested in seeing.


Mar 15 2010

Differences & Repetions — the wiki

Ted Striphas

Because I know blog readership has a tendency to ebb and wane, I thought I’d remind all of you about this site’s companion, the Differences and Repetitions Wiki. I also have an exciting announcement to share.

I launched D&RW back in November 2007, initially as an experiment in collaborative and distributed or “rhizomatic” writing — and antidote, I’d hoped, to the traditional, closed model of writing in the humanities. The first project, which is still active, began with an essay I drafted for a meeting of the National Communication Association. It explicates Gilles Deleuze and Félix Guattari’s enigmatic statement from their book, What is Philosophy?: ““We do not lack communication. On the contrary, we have too much of it. We lack creation. We lack resistance to the present.” Rather than letting myself have the final word, I decided to make it an open and ever-evolving project; anyone who wants to edit, add to, or otherwise improve upon the piece is welcome to do so, along the lines of Wikipedia.

Currently there are two more projects hosted on D&RW: my piece on cultural studies and the politics of academic journal publishing, a slightly revised version of which should be appearing imminently in the journal, Communication and Critical/Cultural Studies; and my essay on audience labor and the Amazon Kindle e-reader. Although neither piece is set up for public editing, anyone is welcome to leave comments, questions, or feedback on the project site — anonymous or otherwise.

More than two years after launching the D&R Wiki, I’m happy to report that “We Do Not Lack Communication” continues to evolve. A pretty robust dialogue has also cropped up around early fragments of the journal publishing and Kindle essays, which I’d be delighted to see multiply on the fuller versions. Of course, this is all thanks to the many contributions of the D&R community. Please keep them coming!

It’s pretty clear to me that there many more possibilities for engagement on D&RW, compared to your run-of-the-mill academic journal. And so finally, the big announcement: if YOU have a writing project that would (a) be of interest to readers of this blog and that (b) you’d like to see hosted on D&RW, send me an email inquiry. Let’s open this thing up even more!


Dec 6 2008

Kindle paper v. 2.0 now live

Ted Striphas

Back in October I presented a paper called “Kindle: The New Book Mobile or, the Labor of Reading in an Age of Ubiquitous Bookselling” at the American Studies Association convention in Albuquerque, NM. Before the conference I had posted a working draft of the Kindle piece on the Differences & Repetitions Wiki site, where I received amazing feedback.

Anyway, I’ve been pecking away at the paper some more and have posted the beta version to D&RW. This one isn’t an outline, in contrast to the previous iteration. Version 2.0 also contains a more substantive conclusion, which incorporates some of the feedback I received on the initial draft.

I’m not looking to crowdsource feedback on the new version of the Kindle paper per se, although as always comments are indeed welcome and can be left right on the worksite. I’ve also included a new feature on all D&RW pages allowing you to share material easily on Facebook, del.icio.us, Furl, MySpace, and elsewhere.


Nov 2 2008

"Acknowledged Goods" now live

Ted Striphas

Last May I posted a short snippet of a paper I was working on to the Differences & Repetitions Wiki. It was called “Acknowledged Goods: Cultural Studies and the Politics of Academic Journal Publishing.” The title summarizes the principal focus of the piece. Essentially I wanted to ask: why hasn’t the field of cultural studies given its instruments of scholarly communication–journals especially–more critical scrutiny?

I was encouraged by the many comments and questions I received in response to the two pairs of paragraphs and tables that I had posted online. I kept plugging away at “Acknowledged Goods” into the summer and finished a draft sometime in late June. I’ve been meaning to post the completed piece to D&RW, but unfortunately other responsibilities have gotten in the way.

Until now, that is. I’ve finally managed to get “Acknowledged Goods” properly formatted for the wiki, so at long last you can read the whole essay by clicking here. Since this is a longer and much more nuanced version of the work I posted back in May, I’m still very interested in hearing your feedback. Indeed, “Acknowledged Goods” remains a work in progress, so your comments, questions, and concerns will only help as I keep tweaking the piece.

I hope that you enjoy “Acknowledged Goods” and, more important, that it spurs you to action. Academic journal publishing is at a critical crossroads right now, and cultural studies ought to weigh in on its present and future directions.


Oct 14 2008

Thank you, wise crowd (plus some news)

Ted Striphas

First, let me acknowledge all of the good folks who’ve written in to provide feedback on my paper about Amazon’s Kindle e-reading device and what I’m calling “the labor of reading.” Your contributions (i.e., your labor!) certainly will help to sharpen my presentation, which I’ll be delivering later this week at the American Studies convention in Albuquerque, NM. Thank you, wise crowd!

I’m also writing to share a bit of good news: the piece got a mention on the Los Angeles Times blog, Jacket Copy. You can read the complete article by clicking here. I’m just thrilled, needless to say. Who would have thought this little old conference paper would get national media attention?

Once the dust has settled from my trip, I’ll be sure to post the final, definitive version of the Kindle paper to the D&R Wiki. Thanks again for now, and let me know what you think about the article on the Times blog.


Oct 10 2008

Calling on the wisdom of crowds

Ted Striphas

I just finished what’s admittedly a pretty drafty draft of the paper I’ll be presenting at next week’s American Studies Association (ASA) convention in Albuquerque, NM. The piece is called “Kindle: The New Book Mobile or, The Labor of Reading in an Age of Ubiquitous Bookselling.” It’s my first academic meditation on Amazon.com’s Kindle e-reading device, which was released last year to much fanfare among technophiles…and equally as much dread among bibliophiles.

You may recall that I’ve blogged three times about Kindle here on D&R–last November, June, and August. Now I’m asking for your help. I’ve posted the working draft of my ASA/Kindle paper to the Differences & Repetitions Wiki, which you can find by clicking here. I feel as though the argument is proceeding more or less in the right direction, but at the same time your feedback would help me to tighten up the paper overall.

The Kindle page on D&RW is set up to accept comments only rather actual changes to the text–this in contrast to my paper on Deleuze and communication from last year, which was (and remains!) a more open and collaborative authorial undertaking. In any case, I’d value any input you may have. Anonymous comments are welcome, too.


Jun 29 2008

Another snippet on journal publishing

Ted Striphas

Well, at long last, I’ve finished my essay, “Acknowledged Goods: Cultural Studies and the Politics of Academic Journal Publishing.” I’ll be posting a full draft of the piece to the “Acknowledged Goods” page on the Differences & Repetitions Wiki. The wiki formatting will take some time, however, and for now, I have to direct my energies toward revising an essay on Harry Potter and the simulacrum. Once the full version of “Acknowledged Goods” is up on D&R-W, you’ll be sure to hear about it. For now, comments, ratings, and other feedback on this excerpt are welcome here.


[From the Section on Alienation]

…Most of us probably have done it at one time or another. By “it” I mean signing a publication agreement for a recently accepted journal article without reading the document carefully, or without pausing to consider the meaning and consequences of all the warrants, indemnities, and clauses ending with those ominous sounding words, “in perpetuity and in any form.” Like me, you probably resigned yourself to committing to the agreement, since the publisher told you, perhaps through a low-level editorial contact at the journal, that publication of your piece was contingent on your doing so without delay. Signing on the dotted line is “policy” she or he probably told you, politely but firmly, and if you do not do so promptly, you are liable to hold up production on the issue in which your work is scheduled to appear. Worse, if you hold out for too long, you risk having your essay dropped altogether. And so begrudgingly you sign, because keeping the process moving along would seem to outweigh whatever benefits might come from making an issue of it.

To me, this is among the most profound—and profoundly alienating—moments of academic labor. I mean this in both the Marxian sense of “alienation,” in which participation in the system of objectified wage labor existentially impoverishes of one’s species-being, as well as in the more strictly legal sense of the term, as defined by Margaret Jane Radin: “a separation of something—an entitlement, right, or attribute—from its holder.” Beyond these definitions, the ritual signing of journal publication contracts is alienating in at least three specific ways.

First, the extreme sense of urgency that tends to surround the whole process is incommensurate with the time it takes for most academic articles to appear in print. In my experience, this interval can last anywhere from six to eighteen months from the day I sign a publication agreement; in rare cases it has been shorter, and I know of myriad instances in which it has taken even longer. The atmosphere of last-minute-ism may help keep the publication process running smoothly. On the downside, it can preempt academic authors from reflecting critically on the legal documents we are charged with signing, which can in turn lead to the hasty forfeiture of key rights and entitlements—assuming we are even aware of them.

Second, the process cultivates a habitus in which we are perpetually disposed “to take one for the team.” Practically no one wants to be the curmudgeon responsible for delaying an entire journal issue while trying to negotiate terms of publication. Publishers recognize this. Consciously or not, they leverage this goodwill by persuading authors to sign away our rights in the name of a collective interest (i.e., timely publication). They do so by capitalizing on an incentive structure in which, ironically, a desire to be perceived as “collegial” and “professional” compels academic authors to deprive one another of the chance to question journal publishers, attorneys, or others about the legal ramifications of publishing our work.

Finally, the contractual moment alienates us scholars from the products of our labor. It customarily involves the transfer of key rights (e.g., ownership, duplication, derivation, etc.) from author to publisher, in whole or in part, in exchange for a variety of value-added services (e.g., typesetting, copyediting, marketing, etc.) and indirect rewards (e.g., promotion, tenure, professional recognition, etc.). Those benefits notwithstanding, signing on the dotted line transforms our labor into economically valuable intellectual property and, down the line, capital—assets publishers use to compete with one another in the marketplace. Our signatures allow journal publishers to disavow liability in matters of copyright infringement, obscenity, and so forth, moreover, thereby endowing them with deep ownership rights over material for which they accept only shallow legal responsibilities. An added “bonus” is that academic authors typically must shoulder all of the costs related to reproducing copyrighted images, song lyrics, and related materials, even though it is the journal publisher who reaps any financial rewards. In these cases, we are not merely giving our labor away, essentially for free; we are effectively paying a third party for the “privilege” of doing so.

Journal publication contracts are magical documents indeed. They transfigure good knowledge into saleable knowledge goods, in a series of moves that implicate us in, while keeping us at arm’s length from, the noisy sphere of industrial production….


May 12 2008

Journal publishing in cultural studies

Ted Striphas

Quite some time ago, I drafted a short conference paper called, “Acknowledged Goods: Cultural Studies and the Politics of Scholarly Journal Publishing.” I’ve presented versions of it at the annual cultural studies conference we hold here at Indiana University and at the “Cultural Studies Now” conference in London (both in 2007). I’ll be presenting still another, more refined version of the paper at “Crossroads in Cultural Studies” this July in Kingston, Jamaica.

Since I’m done revising my book, I’m able to return to “Acknowledged Goods” and to begin developing it in earnest. To that end, I’ve placed a snippet of the paper-in-progress on the Differences and Repetitions Wiki, which you can access by clicking here. I’d appreciate any comments you may have. You can leave feedback right on the site or email suggestions to me directly (striphas@indiana.edu).

Currently, there are only two paragraphs and a couple of tables, so the material shouldn’t take you too long to read. The information about journal publishers and their subscription prices may surprise and even alarm you (or, maybe not, if you’ve been following the open access debates). I’ll be adding more to the document in the coming weeks. Stay tuned.