Aug 28 2009

My life as a Turk worker

Ted Striphas

In the midst of revising my ever-evolving essay on the Amazon Kindle e-reader, I stumbled upon the company’s Mechanical Turk website. I was riveted.

The name “Mechanical Turk” pays homage to a faux automaton whose chess playing prowess captivated audiences throughout Europe in the late 18th century. Secretly, the robot’s skill derived not from any type of artificial intelligence but from a human chess master hiding inside the machine, who manipulated levers, pulleys, and magnets to create the illusion of self-directed game play. So too it is with Amazon Mechanical Turk, which the company refers to as “artificial artificial intelligence.”

The service is essentially a marketplace for 21st century piecework, the core of which are things called “human intelligence tasks.” These are, in Amazon’s words, “questions that need an answer,” or rather data processing tasks that the present generation of computers is ill-equipped to handle (e.g. writing product reviews, performing rudimentary research, identifying and tagging images, and more). Collectively, Mechanical Turk workers comprise a flexible, on-demand labor force whose job it is to respond to these questions. Compensation depends on the complexity and duration of the task. Typically it consists of micro-payments ranging from a few pennies to a few dollars per job, paid for by the party who has issued a specific information request.

Today I decided to take Mechanical Turk out for a spin, having registered a few weeks ago as a Turk worker. I made seven cents in about five or ten minutes, having chosen four separate tasks that could be completed in two minutes or less. Either way you count in, that translates into less than a dollar per hour.

One of the jobs I initially accepted involved image tagging. Basically, I was asked to type in what I thought might be an appropriate search term for a photo appearing on screen. I got rather squeamish when I was presented with a shoulders-up image of what appeared to be a teenage girl looking coyly over her shoulder. I wondered then about what might be the end-result of my work and ended up rejecting the task.

I gather from the transcript of a recent Berkman Center forum that Jonathan Zittrain has already expressed similar concerns about Mechanical Turk. With traditional piecework or even assembly-line labor the worker, however estranged he or she may be from the end-product, nonetheless typically has at least some sense of the resulting whole. But as Zittrain has pointed out, the same doesn’t generally apply to Mechanical Turk. There, laborers are so disaggregated that there’s virtually no sense of what one’s small contribution might ultimately result in.

I need to ponder this more carefully, as there seem to me some intriguing research applications were the Mechanical Turk service approached ethically. Without any type of ethical filter in place, however, I worry about its economic and political implications.


Jul 3 2009

Gladwell: Free is pretty expensive

Ted Striphas

Malcolm Gladwell’s review of Chris Anderson’s latest book, Free! The Future of a Radical Price (Hyperion), is out in this week’s New Yorker. As with all things Gladwell, it’s smart and insightful. Above all it stresses the practical and conceptual limits of “free,” as in this pithy excerpt about how Anderson misunderstands the economics of YouTube:

So how does YouTube bring in revenue? Well, it tries to sell advertisements alongside its videos. The problem is that the videos attracted by psychological Free—pirated material, cat videos, and other forms of user-generated content—are not the sort of thing that advertisers want to be associated with. In order to sell advertising, YouTube has had to buy the rights to professionally produced content, such as television shows and movies. Credit Suisse put the cost of those licenses in 2009 at roughly two hundred and sixty million dollars. For Anderson, YouTube illustrates the principle that Free removes the necessity of aesthetic judgment. (As he puts it, YouTube proves that “crap is in the eye of the beholder.”) But, in order to make money, YouTube has been obliged to pay for programs that aren’t crap. To recap: YouTube is a great example of Free, except that Free technology ends up not being Free because of the way consumers respond to Free, fatally compromising YouTube’s ability to make money around Free, and forcing it to retreat from the “abundance thinking” that lies at the heart of Free. Credit Suisse estimates that YouTube will lose close to half a billion dollars this year. If it were a bank, it would be eligible for TARP funds.

You can find the review — which is indeed worth reading in its entirety — here. Chris Anderson responds to Gladwell on his blog, The Long Tail. Seth Godin (siding with Anderson) chimes in here.

I’m still gathering my thoughts on the subject, though I’m quite persuaded by Gladwell’s infrastructural (as opposed to Anderson’s artifactual) orientation. I suppose that’s why The Guardian recently labeled me a “distribution nerd.” Anyway, more to come….


Jun 30 2009

Whose search engine is bigger?

Ted Striphas

Fred Vogelstein over at Wired has been turning out some great material about Facebook over the last couple of weeks. His first piece, “Great Wall of Facebook,” and his follow-up interview with company CEO Mark Zuckerberg are compelling in what they portend for the company’s future.

The gist of the matter is this: Facebook began as a social networking site, and indeed it very much remains that. However, it’s also in the process of re-imagining itself as a new type of search engine, one that prioritizes human social connections over abstract computer algorithms. And it’s a move expressly designed to pit Facebook against its archrival, search engine giant Google:

Today, the Google-Facebook rivalry isn’t just going strong, it has evolved into a full-blown battle over the future of the Internet—its structure, design, and utility. For the last decade or so, the Web has been defined by Google’s algorithms—rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now.

Two things are intriguing to me about Facebook’s foray into search. First, I’m fascinated by Zuckerberg’s rhetoric. He describes Google as a tool of the “surveillance society” — as if Facebook had no interest whatsoever in paying attention to what its users are doing. He also describes Google’s approach to search as “top-down,” suggesting not-so-implicitly that Facebook’s approach is more bottom-up. Why is it that every technology company is the authentic champion of grassroots democracy until the next new hotshot comes along? It’s getting old…really, really old. Didn’t Apple beat that one to death with Microsoft?

More compelling to me is Vogelstein’s discussion of Facebook and Google’s respective philosophies of search. Prior to reading his article and interview, it hadn’t dawned on me that there could be such radically different search architectures — much less that there would be a struggle over them. And that make these times we’re currently living in all the more interesting.

There’s a lovely moment near the beginning of Michel Foucault’s The Order of Things, in which the late philosopher shows how living creatures used to be classified prior to the advent of the modern kingdom-phylum-class-order-family-genus-species system. There was a radically different order of things, as it were, and reshuffling that order involved a tremendous redistribution of power throughout society.

Perhaps it’s overblown to pitch the impending Facebook-Google showdown in such world-historical terms. All the same, the struggle over how best to bring order to knowledge and information isn’t just about one company’s desire to triumph over another — it’s about how, where, and among whom power will be dispersed in society.


May 30 2009

Worth checking out…

Ted Striphas

…Lawrence Lessig, responding to Kevin Kelly, explaining why “free culture” is liberal-capitalist, and not socialistic:

http://www.lessig.org/blog/

The comments are especially interesting and fruitfully extend the debate. For my part, I’m not convinced that socialism is “coercive” as much as it is “compulsive,” but really that’s a side matter….


P.S. The debate continues. Here’s the link to the latest update from Lessig on free culture, liberalism, and socialism.


May 19 2009

Remix & fair use…

Ted Striphas

…a primer, courtesy of the good folks at the Center for Social Media at American University.



Jan 10 2009

Lessig on Colbert

Ted Striphas



Perhaps the only thing more daunting than squaring off in front of the United States Supreme Court is having to go head-to-head with Stephen Colbert on his television talk show. Lawrence Lessig handles things beautifully in discussing his latest book, Remix: Making Art & Culture Thrive in the Hybrid Economy (Penguin, 2008). Bravo, Professor Lessig.

Be sure to check out Lessig’s Blog for some creative remixes of the segment.

P.S. Happy 2009, y’all!


Dec 6 2008

Kindle paper v. 2.0 now live

Ted Striphas

Back in October I presented a paper called “Kindle: The New Book Mobile or, the Labor of Reading in an Age of Ubiquitous Bookselling” at the American Studies Association convention in Albuquerque, NM. Before the conference I had posted a working draft of the Kindle piece on the Differences & Repetitions Wiki site, where I received amazing feedback.

Anyway, I’ve been pecking away at the paper some more and have posted the beta version to D&RW. This one isn’t an outline, in contrast to the previous iteration. Version 2.0 also contains a more substantive conclusion, which incorporates some of the feedback I received on the initial draft.

I’m not looking to crowdsource feedback on the new version of the Kindle paper per se, although as always comments are indeed welcome and can be left right on the worksite. I’ve also included a new feature on all D&RW pages allowing you to share material easily on Facebook, del.icio.us, Furl, MySpace, and elsewhere.


Oct 28 2008

The DMCA 10, years on

Ted Striphas

If you can believe it, today is the 10th anniversary of the Digital Millennium Copyright Act, or DMCA. This is the sweeping piece of legislation that, among its many provisions, criminalized the hacking of digital rights management technologies. In the process, it also criminalized activities that were once perfectly legal and commonplace, such as making personal dupes of copyrighted materials you already owned. So thanks for rolling back our hard-fought fair use rights, technology and entertainment lobbies! It’s been a great decade.

P.S. If you’re searching for a more sympathetic account of the DMCA, you might want to check out this blog post.


Oct 24 2008

Kindle + Oprah = game changer?

Ted Striphas

Leave it to Oprah Winfrey. She’s already changed what people read. Now she’s out to change how they read by giving Amazon.com’s e-reading device, Kindle, her coveted endorsement.

Oprah’s official announcement came today on The Oprah Winfrey Show, although for several days now Amazon has been teasing the big news on its home page.

Amazon has been excruciatingly tight-lipped about who’s been buying Kindle and how many units it’s managed to sell. The consensus among technology commentators seems to be this: since its debut last November, Kindle has found its way mostly into the hands of older, gadget-savvy early adopters who don’t mind dropping $350 on a stand alone mobile e-reading device.

Given how few people I’ve actually seen with a Kindle, I’d venture to say this is a rather small cadre indeed. Significantly, all but one of the Kindle users I’ve observed over the last year has been male.

In other words, Winfrey’s endorsement could prove to be a real game changer. She has enormous reach among women between the ages of 18 and 54. That, combined with the Oprah Book Club, makes her an extraordinarily influential figure with exactly the population that purchases the most books in the United States.

The real challenge, it seems to me, will be for Winfrey to persuade her audience to part with a large chunk of cash during a major economic downturn. Amazon’s decision to offer a $50 “Oprah Winfrey” rebate–about 15% off of Kindle’s retail price–will be a major incentive in this regard. (By the way, the rebate also happens to be a smart way for Amazon to move its existing stock of Kindles to make way for generation 2.0.)

The other challenge will be for Winfrey to convince her audience that what makes a book a book are its words and images, and not its physical form. That could prove to be an even harder sell in the long run. As Jeff Gomez has observed in his book Print is Dead, it’s hard for many people to shake the image of books as things made of paper, ink, and glue, which they’re supposed “to hug…in bay windows on autumn days, basking in the warm glow of a fireplace with a cup of chamomile by their side.”

The genius of Kindle is to marry e-reading with on-the-go book distribution. Its downfall thus far (beyond the concerns I’ve raised about its interface and matters of privacy) has been Amazon’s apparent inability to connect the device with less gadget-inclined book readers. And in this regard, Oprah’s endorsement of Kindle can only help bring e-reading to within eyeshot of the mainstream.


Oct 22 2008

CFP on "free labor"

Ted Striphas
CALL FOR PAPERS:
“FREE…AS IN LABOR”
Popular Culture Association/
American Culture Association National Conference
April 8-11, 2009
New Orleans, LA, USA

The Communication and Digital Culture Area of the Popular Culture Association is soliciting proposals for panels and individual papers that explore online participatory culture and the problematic concept of “free labor” in a network society.

Corporations are increasingly counting upon the activity of a “participatory consumer” to provide the content for sites that directly or indirectly generate revenue. Twenty five years ago, GNU operating system activist Richard Stallman famously distinguished the “free” in free software as “free as in free speech, not as in free beer.” What kind of “free” is the labor of a participatory culture? How does the appropriation of this work by major corporations complicate our understanding of “free labor”?

Possible topics include:

  • Wikipedia and the Academy
  • Gift Economies Online
  • Free/Libre Open Source Software
  • Intellectual Property
  • Warez Subcultures
  • “Immaterial” Labor
  • Convergence & Consumer/Producers
  • DIY Media
  • Marx & the Digital Economy
  • Fan Culture Appropriation

Submit a 250 word maximum proposal (hard copy or electronic) to:

Mark Nunes, Chair
Department of English, Technical Communication, and Media Arts
Southern Polytechnic State University
Marietta, GA 30060-2896
mnunes@spsu.edu

Deadline for Submissions: November 30, 2008

Note: Communication and Digital Culture is a themed area. Submissions off-theme should be submitted to: